Analysis to Increase Customer Satisfaction in Jakarta XYZ Car Accessories

Deni Rizal Kaunang

Postgraduate Masters in Management, Mercubuana University, UMB Jakarta, Indonesia

Dr Mirza

Mercubuana University, UMB Jakarta, Indonesia

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Abstract

References

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2. Amineh, H., & Kosach, N. (2016). Assessment of consumers’ satisfaction with the automotive product quality. International Journal of Environmental and Science Education, 11(16), 8726–8739.
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4. Dutsenwai, H. S., Abdullah, A., Sedek, A. B., Jamak, A., & Noor, A. M. (2015). Factors influencing customer loyalty in Malaysian petrol stations: moderating effect location. Journal of Scientific Research and Development, 2(12), 56–63. Retrieved from www.jsrad.org 5. García-Madariaga, J., & Rodríguez-Rivera, F. (2017). Responsabilidad Social Corporativa, Satisfacción del consumidor, Reputación corporativa y Valor de mercado de la empresa: Evidencia en el sector del automóvil. Spanish Journal of Marketing - ESIC, 21, 39–53. https://doi.org/10.1016/j.sjme.2017.05.003 6. Gwendolyn, M. S. Z. T. (2014). An Investigation of the Role of Product, Place, Promotion and Price (4Ps) in Market Basket Analysis: A Case Study of Retail Shops in Gweru Zimbabwe. International Journal of Science and Research (IJSR), 3(2), 132–135. Retrieved from https://www.ijsr.net/archive/v3i2/MDIwMTM4OTc=.pdf 7. Hanaysha, J., Hilman, H., & Hasmini Abdul-Ghani, N. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(1), 2250–3153. Retrieved from www.ijsrp.org 8. Loindong, S., Oroh, S., & Rori, B. (2015). Analisis Branding Strategy, Servicescape Dan Personal Selling Terhadap Keputusan Pembelian Pada Dealer Yamaha Airmadidi. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1–11. 9. Saputra, Y. (2016). Pengaruh Kualitas Jasa, Lokasi dan. 7(September). 10. Setyo, P. E. (2017). Pengaruh Kualitas produk dan harga terhadap kepuasaan konsumen “Best Autoworks.” Jurnal Manajemen, 1, 755–764. 11. Sinurat, E. (2017). Pengaruh Inovasi Produk, Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobil Suzuki Ertiga. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2), 2230–2239. 12. Sofyan, S. (2017). Pengaruh Periklanan , Sales Promotion , Personal Selling Dan Publicity Terhadap Keputusan Pembelian Produk Aksesoris Mobil ( Studi Kasus Kilat Service Medan ). Jurnal SMART, I(1), 48–52. 13. Tamunu, M., & Tumewu, F. (2014). Analyzing the Influence of Price and Product Quality on Buying Decision. Jurnal EMBA, 2(3), 1255–1263. 14. Trihatmi, D., Asri, Y., & Hidayat, W. (2015). Pengaruh Kualitas Pelayanan , Store Atmosphere Dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor Honda ( Studi Kasus Pada Konsumen Dealer Tunggul Sakti Sejahtera Semarang ) Pendahuluan Kajian Teori Kualitas Pelayanan Lokasi. 15. Villamor, A. P. C., & Arguelles, R. M. (2014). Personal Selling and Social Media: Investigating their Consequences to Consumer Buying Intention. 1–4. https://doi.org/10.15242/icehm.ed0214024 16. Wahyuni, S. R. I., & Kesuma, T. M. (2017). Pengaruh Sumber Informasi Online Terhadap Niat Beli Mobil Di Kota Banda Aceh Dengan. 2(1), 13–25. 17. Xu, L., Blankson, C., & Prybutok, V. (2017). Relative contributions of product quality and service quality in the automobile industry. Quality Management Journal, 24(1), 21–36. https://doi.org/10.1080/10686967.2017.11918498
5. García-Madariaga, J., & Rodríguez-Rivera, F. (2017). Responsabilidad Social Corporativa, Satisfacción del consumidor, Reputación corporativa y Valor de mercado de la empresa: Evidencia en el sector del automóvil. Spanish Journal of Marketing - ESIC, 21, 39–53. https://doi.org/10.1016/j.sjme.2017.05.003
6. Gwendolyn, M. S. Z. T. (2014). An Investigation of the Role of Product, Place, Promotion and Price (4Ps) in Market Basket Analysis: A Case Study of Retail Shops in Gweru Zimbabwe. International Journal of Science and Research (IJSR), 3(2), 132–135. Retrieved from https://www.ijsr.net/archive/v3i2/MDIwMTM4OTc=.pdf
7. Hanaysha, J., Hilman, H., & Hasmini Abdul-Ghani, N. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(1), 2250–3153. Retrieved from www.ijsrp.org
8. Loindong, S., Oroh, S., & Rori, B. (2015). Analisis Branding Strategy, Servicescape Dan Personal Selling Terhadap Keputusan Pembelian Pada Dealer Yamaha Airmadidi. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 1–11.
9. Saputra, Y. (2016). Pengaruh Kualitas Jasa, Lokasi dan. 7(September).
10. Setyo, P. E. (2017). Pengaruh Kualitas produk dan harga terhadap kepuasaan konsumen “Best Autoworks.” Jurnal Manajemen, 1, 755–764.
11. Sinurat, E. (2017). Pengaruh Inovasi Produk, Harga, Citra Merek Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Mobil Suzuki Ertiga. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2), 2230–2239.
12. Sofyan, S. (2017). Pengaruh Periklanan, Sales Promotion, Personal Selling Dan Publicity Terhadap Keputusan Pembelian Produk Aksesoris Mobil ( Studi Kasus Kilat Service Medan ). Jurnal SMART, I(1), 48–52.
13. Tamunu, M., & Tumewu, F. (2014). Analyzing the Influence of Price and Product Quality on Buying Decision. Jurnal EMBA, 2(3), 1255–1263
14. Trihatmi, D., Asri, Y., & Hidayat, W. (2015). Pengaruh Kualitas Pelayanan , Store Atmosphere Dan Lokasi Terhadap Keputusan Pembelian Sepeda Motor Honda ( Studi Kasus Pada Konsumen Dealer Tunggul Sakti Sejahtera Semarang ) Pendahuluan Kajian Teori Kualitas Pelayanan Lokasi.
15. Villamor, A. P. C., & Arguelles, R. M. (2014). Personal Selling and Social Media: Investigating their Consequences to Consumer Buying Intention. 1–4. https://doi.org/10.15242/icehm.ed0214024
16. Wahyuni, S. R. I., & Kesuma, T. M. (2017). Pengaruh Sumber Informasi Online Terhadap Niat Beli Mobil Di Kota Banda Aceh Dengan. 2(1), 13–25.
17. Xu, L., Blankson, C., & Prybutok, V. (2017). Relative contributions of product quality and service quality in the automobile industry. Quality Management Journal, 24(1), 21–36. https://doi.org/10.1080/10686967.2017.11918498

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