Amardeep Singh Bhullar
California State University, Fresno
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http://doi.org/10.37648/ijrst.v10i02.010
The integration of Artificial Intelligence (AI) into marketing represents a paradigm shift in how businesses approach customer engagement, campaign management, and decision-making processes. This paper provides an in-depth analysis of the diverse applications of AI within the marketing landscape, emphasising its trans formative impact on traditional marketing strategies. AI technologies such as machine learning, natural language processing, and predictive analytics enable marketers to analyse large volumes of data, generate personalised customer experiences, automate repetitive tasks, and optimise campaign effectiveness in real-time.
Keywords: Artificial Intelligence; Marketing; emphasising
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