Dr. Saritha Vankudoth
Lecturer in Zoology, Nagarjuna Government College (Autonomous), Nalgonda, Telangana.
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http://doi.org/10.37648/ijrst.v16i02.011
Poultry farming has emerged as an important component of the agricultural and allied sectors, contributing significantly to food security, employment generation, rural livelihoods and income diversification. The development of the poultry industry depends not only on financial investment, infrastructure and technological advancement but also on the managerial competence and capacity-building capabilities of poultry farm owners and managers. Effective poultry farm management requires knowledge of production planning, financial administration, marketing, disease prevention, biosecurity, human resource management and the adoption of modern technologies. However, poultry farmers, particularly small and medium-scale entrepreneurs, face several challenges, including inadequate managerial skills, limited access to professional training, fluctuating input costs, market uncertainties, disease outbreaks and insufficient institutional support. The present article examines the importance of capacity building and managerial competence in strengthening poultry farming, with particular attention to management practices, skill development, technological adoption and economic performance. It discusses the major challenges faced by poultry entrepreneurs and identifies opportunities for improving productivity, profitability and sustainability through structured training programmes, institutional support, digital technologies and entrepreneurial development. The article also highlights the need for integrated capacity-building initiatives involving government institutions, agricultural universities, veterinary institutions, financial organisations and private-sector stakeholders. It argues that strengthening managerial capabilities is essential for transforming poultry farming into a more competitive, sustainable and economically viable enterprise.
Keywords: Capacity Building; Managerial Competence; Poultry Farming; Skill Development; Farm Management; Entrepreneurship; Productivity; Rural Development.
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